Fundraising Doesn't Have to Feel Like Guesswork
We started eonialorix in 2019 because too many founders were burning out before they even got to pitch. The fundraising process had become this exhausting maze of conflicting advice and unclear expectations.
What we noticed was simple. Founders who understood financial storytelling and knew how to structure their asks got better outcomes. Not because they had flashier decks, but because they could have real conversations about their business metrics.
So we built a practice around making that part clearer. No magic formulas or guaranteed funding amounts, just honest preparation work that helps you present your startup's financial reality in a way that makes sense to investors.
What Guides Our Work
These aren't just values we printed on posters. They're the principles that shape how we approach every founder relationship and every fundraising conversation.
Financial Clarity
Numbers tell stories when you know how to read them. We help you understand your own metrics well enough to explain them confidently in any room.
Honest Preparation
Fundraising preparation isn't about creating an illusion. It's about presenting your actual business case in the most compelling and accurate way possible.
Strategic Timing
Not every business is ready to raise capital right now. Part of our job is being honest about when your timing makes sense and when it might not.
How We Got Here
Six years of working with Australian startups taught us what actually moves the needle when you're trying to raise capital.
Started with a Question
After watching too many capable founders struggle through fundraising, we started asking what was actually breaking down. Most issues came back to financial communication gaps between founders and investors.
Built the Framework
We developed our financial preparation methodology based on patterns from successful raises. It focused on helping founders articulate their unit economics and growth assumptions clearly.
Expanded Advisory Services
As more founders came to us with complex capital structure questions, we brought on specialists who could help with everything from convertible notes to SAFE agreements.
Ongoing Evolution
The Australian startup funding landscape keeps changing. We're constantly updating our approach based on what's actually working for founders in current market conditions.
Callum Thorne
Principal AdvisorI spent eight years on the other side of the table before starting eonialorix. Working in venture capital taught me what investors actually look for when evaluating early-stage companies, and more importantly, what makes them pass.
The gap between how founders think about their businesses and how investors evaluate them is often wider than it needs to be. Most of that gap comes down to financial communication rather than actual business quality.
At eonialorix, we work on closing that gap. Not by changing your business model to fit some template, but by helping you articulate the financial logic of what you're building in a way that resonates with the capital sources you're approaching.
When I'm not working with founders, you'll find me at the North Perth community garden or attempting to improve my absolutely mediocre tennis game.
How We Actually Work
Our approach is built around preparing you for the conversations that matter, not just producing documents.
Financial Narrative Development
We help you build a coherent story around your numbers. This means understanding your CAC, LTV, burn rate, and runway well enough to discuss them naturally in investor meetings. The goal is confidence that comes from genuine understanding, not memorized talking points.
Market Positioning Work
Your fundraising strategy depends on realistic market positioning. We help you identify which funding sources make sense for your stage and sector, then prepare approaches that align with what those specific investors typically look for.
